Anyone starting a new business venture wants to keep their initial spend at a minimum. At the same time, building a customer base is critical. Selling boundaries are unlimited in today's connected society, and so is face time. Free conferencing is a good start. At some point in the growth process, perception and professionalism take precedence to making long-term connections stick. As collaboration becomes more and more important, it is necessary to move to a conferencing solution that offers security, document sharing, recording capabilities, and reliability. A free system that has a bad connection, static on the line or even drops calls, can leave a negative impression with potential customers, clients or partners. Choosing the correct solution simplifies business collaboration and provides peace of mind.
When sharing data using a free conferencing service, security becomes a huge risk. It’s hard to know where calls are being hosted or if any security measures are in place. Public Cloud is usually the answer for hosting, which can often mean there is no way of limiting outside, unwanted access. The ability to require a specific password or individual PIN for each caller joining your conference is an easy, extra layer of security provided by enterprise-grade solutions to make sure only those invited can access the call. The option to lock a conference once all participants have arrived is another security feature that guarantees the right people are on the call. In today’s tech-savvy environment, where anyone can hack, free conferencing service providers cannot compete with providers offering proper security measures.
Excellent customer service and satisfaction are other areas of consideration. Free conferencing services are not obligated to ensure customer satisfaction, and most complaints are used as leverage to promote a premium, paid version of the same thing. When your free service fails and doesn’t perform to your company’s standards, who is to blame? It is hard to demand better quality from a service that you are not paying for and the more frustrated you become with the lack of quality, the more leverage that free conferencing service has to offer you an upgraded, more expensive business-grade solution. Agreeing to an upgrade without considering your options may put you in a situation where you are locked in for some period of time. It is wiser to consider your alternatives first.
Unfamiliar or unavailable conferencing features take away from the overall experience of straightforward and convenient collaboration. Dial-out features are popular to bring an unexpected guest on a call or to ease the process of starting a meeting by allowing the conferencing system to call all the participants. Call recording is another feature of enterprise systems for basic archival purposes as well as for quality assurance or catching up anyone unable to attend the meeting. Knowing these advanced features are running in the background means your users can focus on their goals for the call because they have the resources to go back and review relevant topics covered.
Ultimately, free conferencing services do not provide the level of quality, security, customer service or ease of use that is needed to collaborate simply and safely. Enterprise-grade solutions fill the voids that free services cannot.
The experts at Meridian IT can help you decide which enterprise-grade service to adopt based on the needs of your organization today and into the future. Our expertise in voice and collaboration, paired with our ability to choose from multiple vendors and offerings, means your solution gets implemented around your unique business requirements.
Sonexis Technology, a Meridian IT partner, is a leading provider of audio, web and video conferencing solutions designed to work with existing voice and data networks for the enterprise, setting new standards for ease of use and security.
Meridian IT offers solutions and services focused on giving clients the greatest value. We deliver flexible IT solutions, managed services, deployment options, and ongoing maintenance and support.